If you think about it, the craft of typography is little more than the combination of three very simple things: attention to detail, common sense and visual acuity. Sure, there are typographic rules and guidelines, but they are, for the most part, just based on what is sensible and pleasing to the eye. Learning to identify the parts of a character may increase a designer’s business vocabulary, and knowing the lineage of Garamond designs may aid in the choosing of a good modern revival of the face, but the real key to typographic success is basically just “sweating the details” and a simple coordination of mind and eye.
When the internet emerged more than 25 years ago, the first websites were akin to a magical land of unicorns and casinos, resplendent with scrolling marquee text, flashing lights and bright sparkles. It felt like a visit to the Red Light district every time a user connected to the brave new Internet World via modem at the blistering speed of 14k. Companies didn’t realize what a great business asset an effective web design could be. Instead they structured their sites to serve as giant “About Us” pages as a way to invite recognition for their traditional brands.
GREAT design, the management expert Gary Hamel once said, is like Justice Potter Stewart’s famous definition of pornography — you know it when you see it. You want it, too: brain scan studies reveal that the sight of an attractive product can trigger the part of the motor cerebellum that governs hand movement. Instinctively, we reach out for attractive things; beauty literally moves us.
Staring at a blank piece of paper? Follow these great tips and find logo design inspiration for your next piece of work.
You’ve just taken a new brief from a new client and now you’re sitting at your desk waiting for inspiration to strike. But do you really expect the perfect logo design to pop up, fully formed, in your mind? Believe me, it could be a long wait.
Instead, it’s up to you to seek out logo design inspiration. If you let a wide variety of ideas collide inside your brain, gradually they should coalesce into the logo you’re looking for. The trick? Knowing where to look for inspiration in the first place.